About
I am a strategic and results-oriented senior sales and business development executive with extensive international experience in technology, security, and manufacturing sectors. I have a proven track record of driving revenue growth, expanding channel networks, and leading remote teams across Europe, Asia, and the Middle East. I am adept at forging high-level partnerships, executing multi-year business plans, and delivering scalable growth.
Key Skills
Experience
Business Development & Leadership Trainer | Coach | Consultant | CEO | LionHeart
Jan 2009 - Present
Delivered high-impact training, coaching, and consulting programs to over 220 leading organizations across the EMEA region, empowering teams to scale operations, enter new markets, and drive sustainable growth.
Guided clients through tailored training and consulting engagements to support entry into new local and international markets, with measurable outcomes in revenue and reach.
Designed and led programs that established and enhanced distribution networks, consistently achieving 30%+ annual revenue growth for strategic accounts.
Directed a network of outsourced consultants to deliver transformative coaching initiatives, reigniting performance and engagement across Middle Eastern markets.
Regional Channel Sales Director | DroneShield
Jan 2024 - Jan 2025
Developed a 3-year sales and marketing plan targeting $10M AUD revenue.
Successfully onboarded 12 key regional channel partners.
Established relationships with high-value clients and decision-makers across multiple countries.
Sales Director | Dedrone
Jan 2020 - Jan 2024
Managed a network of 30+ distributors, 4 agents, and direct teams, exceeding target forecasts of $11.4M.
Achieved 5x annual revenue growth since inception through strategic vertical focus and channel development.
Regional Channel Manager | FARO
Jan 2014 - Jan 2020
Led regional distribution expansion, managing 15 partners, and drove 21% annual growth.
Increased regional revenues from $700K to $5.5M within 5 years.
Business Development Director | INTERGRAPH CORPORATION
Jan 2008 - Dec 2008
Led sales teams and partner training initiatives, expanding regional sales performance significantly.
Technical Sales Operations Director | INFOCAD S.A.
Jan 2004 - Dec 2007
Drove regional market entry, leading a multidisciplinary team to boost sales and operational efficiency.
Worldwide Channel Technical Development Manager | PARAMETRIC TECHNOLOGY CORPORATION (PTC)
Jan 1996 - Dec 2004
Managed global reseller/partner sales development, increasing quarterly sales by $4.3M.
Education & Certificates
Experiential Learning Leadership and Team Building Trainer Certificate
Stucki (www.stucki.ch) - Switzerland
Mar 2009
Instructional Techniques Certificate
Friesen, Kaye and Associates (www.fka.com) - USA
Feb 2004
Designing Instruction Certificate
Friesen, Kaye and Associates (www.fka.com) - USA
Feb 2004
Managing the Training Function Certificate
Friesen, Kaye and Associates (www.fka.com) - USA
Feb 2004
Masters in Mechanical Engineering
University of Iowa - USA
May 1996
Interested in working with Sam?
Sam is currently only available for select engagements. Share your details to explore customized, long-term coaching or consulting opportunities with Sam.
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