Premika spent a large part of her 20-year career in advertising and design, specifically Design Thinking, Neuroscience, and UX. Both self-taught and having a Master's in Digital Media/UX, Premika pivoted into the world of redesigning enterprise software in global aviation infotech, retail, and e-commerce. Other clients include Singapore Airlines, Ikea, Lenovo, and various brands in Unilever and P&G.
Premika is a collaborator and a speaker at the Art Science Museum, Arts House, various Design Councils, Meetup (Australia), DotGov Design Conference (US), and a jury member of The Gerety Awards (International).
She is currently a UX Lead at GovTech, developing meaningful products, platforms, and solutions for the public good. These days her primary goals are to be a relentless advocate of users and actively push for effortless experiences.