About Me

Peter is an award-winning Creative with more than 17 years of experience serving businesses across three geographies from private to Fortune 500 companies, startups, government agencies, educational institutions – with clients like SONY, Nikon, Avery Dennison, Robert Bosch, OrangeTee, GIC, MAS, CitiGroup, NYP, TP, Great Eastern Life, etc.

He started his own award-winning boutique design agency serving many high-profile clients across the Asia Pacific region, before joining a FinTech startup in a SVP role in UX/UI & Creative Services leading Design Team. Other leadership roles he has played in were as the Head of UX/UI in a Consulting Agency and SVP of User Experience in a FinTech startup as well as having hands-on experience as a full-stack Digital Marketer, speaker and trainer.

Spoken on stages across Singapore, Hong Kong, and Australia, and trained talents and entrepreneurs from the T1 countries on UX/UI and Digital Marketing. He brings a wealth of well-rounded experience from interactive, advertising, consulting agencies, in-house design, FinTech, startup, SaaS & App development – spanning across the B2C & B2B, B2B2C, P2P, & P2M spaces.

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