Noor dropped out of school but pursued a Fine Arts Degree after being turned down by a design college, originally intending to study Visual Communications. From there, he went to hold senior creative and agency management leadership roles in renowned global advertising agencies - including as Group Executive Creative Director, Digital ECD, Managing Director, and Director of Digital Marketing.
For the love of sports, he founded Purpose Performance Wear – and currently raising investments to accelerate its internationalization to make it the first globally renowned performance wear brand for the triathlon, cycling, and running from Southeast Asia.
Noor is a regular speaker and trainer in brand communications, creativity, and digital marketing. He still gets a lot of rejections, all of which he accepts as a path to learning. He believes that when you can dream higher than everyone else can see, that is when you start building the building blocks for success.